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— Lisa Colby, Executive Director | Neighborhood Cancer Connection
The fresh new brand design for South Carolina Children’s Theatre embodies the vibrant, imaginative, and joyful spirit of the beloved theatre. Inspired by the translucent films on the stage lights, the flexible design system allows the letterforms to overlap to represent the theatre’s vision, emphasizing themes such as inclusivity, transformation, and collaboration. The brand resonates with audiences of all ages and positions the theatre as an inspiring cultural hub in the community.