FUEL strengthened Greenville Center for Creative Arts’ brand for its 10th anniversary by creating a meaningful new brand strategy and designing a memorable symbol—the Art Spark—that reflects the organization’s new positioning. The logo features the word “ART” set at different angles, representing the idea of accessing and engaging with art from every perspective. It serves as a dynamic emblem that the community can proudly rally behind. To extend the visual language, FUEL also developed the tagline as a graphic element, reinforcing the connection between the brand’s positioning and its logo.