Brand Building / Marketing / Marketing Strategy

Marketing Strategy

Create a marketing mix that will find, hook, and evolve with your customer 

Marketing strategy and brand building share a core philosophy: evolution never ends

Promoting brands is that “final” step in our brand-building process but, naturally, a step that never really ends. As consumer behavior changes, new channels/platforms appear, and attention wanes; marketing tactics change and evolve, too. We rely on the first core stages of our brand-building process – Brand Strategy and Brand Design – to guide our marketing strategy with their priceless insights. We’ll apply them to a robust marketing strategy that selects the right channels and defines their tactics.

The Benefits of Marketing Strategy

Define a clear path to your audience

Align on valuable short-term tactics to support long-term goals

Build – and nurture – customer relationships

Generate demand from multiple channels

Measure success and apply key learnings for effectiveness + efficiency

Milliken VisTape™ Marketing Strategy Landing Page
Truliant Marketing Strategy Direct Mail
Truliant Direct Mailer

Our Services

We offer marketing strategy that supports your sales strategy. Building on your goals, insights, and personas from previous strategy stages, we can finally focus on putting them into action.

Audience Targeting: Find your people and connect.

Time to be direct. We rely on customer personas and all their behavioral insights to cut out the guesswork  and get right to the channels your customers are giving their attention. Some of our tools include: 

  • Qualitative and Quantitative Research
  • Personas
  • Customer Journey Mapping

Channel Planning + Management: Choose your channels

Now that we know what makes your audience tick, we can integrate your brand strategy with content and channel strategy, incorporating a mix of media. The mix supports credibility, authority, and trust.  Some of our tactics include: 

  • Earned Media
  • Paid Media
  • Owned Media
  • Shared Media

Campaign Planning: Map your goal-based approach

We’ll plan your campaigns according to the needs of your sales funnel. Are you focused on awareness and relationship building? Pure conversion? We can support with customized content and targeting for each stage. Some of our tactics include: 

  • Demand Generation
  • Lead Generation
  • Lead Nurturing 

Measuring + Reporting: Track what works

Results (and insights) are everything. From launch, we’ll support you by measuring your marketing’s impact and optimizing for more conversions. Post launch, we’ll provide key learnings to continue to improve or to  inform your next campaign. Our reports can include:

  • Analytics data and traffic metrics 
  • Heatmaps + live user recordings 
  • Organic traffic trends and insights
  • And more

See Marketing Strategy’s real-world impact on brands

Explore results based on Marketing Strategy brought to life by brands like yours.

Eye our Portfolio

View Case Studies

Court Atkins Website Graphics

Court Atkins Group

A new look for luxury

Dodge Industrial Tradeshow Booth

Dodge Industrial

Evolving a legacy

Shakespeare Marine Website Gif

Shakespeare Marine

Building a brand identity

Let’s get to work together to build something great.

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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Meredith Kinsey, President and COO