Capabilities / Creative / Content Creation
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Content Creation

A process as old – and essential – as strategy and storytelling.

Stay top-of-mind with stories people need (and want) to hear

“Content is king” “Content is key.” Okay? The first is a gross oversimplification that must not be repeated ever again. But here’s why it is. Statistically, content marketing costs 62% less than traditional marketing and produces 3x more leads per dollar spent. But that data point deserves and demands greater context. The average U.S. consumer is hit with roughly 5,000 – 10,000 messages a day. Experiencing attention saturation. Downloading ad blockers. Content that gets through these hurdles isn’t just any content. It’s optimized by strategy and storytelling. Two things we’re experts in.

We also want to save you time in the process. Content creation takes a lot of it. Demands all hands on deck. Consistency. We can help fill those resource gaps so competitors aren’t getting to your customers first, especially those ready to decide: to buy or not to buy.

The Benefits of Content Creation

Invest in relevant, well-told stories

Engage meaningfully with customers

Build brand awareness + value + trust

Convert new customers along the path to purchase

LawnMaster Print Ad
LawnMaster Print Ad
VacMaster Content Creation

Content Creation Services

Here’s a quick list of some of the content formats successful brands maximize and we create:

Copywriting:

It’s actually not just writing copy; it’s conceptualizing too. Rely on us to help you bring both brands and ideas to life through authentic voices and consistent, compelling content.

Art/Creative Direction:

It’s a consumer’s world and consumers are visual. Invest in strong Branding that will help you stand out – and succeed – in a loud and crowded market.

Video:

From customer testimonials and how-to instructional videos to gorgeous drone footage and entertaining animations, video marketing is a critical component of content strategy that converts.

Graphic Design:

Like photography, graphic design is key to quick and compelling visual storytelling. Add branding, infographics, GIFs, and more to your toolkit.

Professional Photography:

Image is everything. Increase your brand credibility with photography that captures all of your brand in the best light: corporate culture to product features. We’ll maximize it through Content Strategy.

Blog articles:

Pick your topic(s). From an industry think piece to a product how-to, we can help you write better stories focused on clear customer solutions.

Case studies + White Papers:

Do you need to take a deep dive into how your product/service resolved a client challenge? We’ll make your data and solutions as compelling as possible.

See Content Creation’s real-world impact on brands

Explore results based on content creation and content strategy brought to life by brands like yours.

Eye Our Portfolio

Milliken Workwear Brochure

Milliken Workwear

A stand out brand

Heritage Health Solutions Stationery Suite

Heritage Health Solutions

A healthy brand strategy

Let’s get to work together to build something great.

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Read our latest Content Creation articles

Let’s get your content wheels turning. From big brands to best practices, read up on our latest insights and inspiration for brands.

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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Meredith Kinsey, President and COO