Greenville, SC – FUEL – a Greenville, SC-based branding and marketing agency – announced today that it has selected Greer Relief as the FUEL for Good Grant recipient for 2H 2026. Greer Relief & Resources Agency, Inc. has served the Greater Greer community since 1936. While historically known as an emergency assistance organization, Greer Relief has significantly expanded its impact to help neighbors address immediate needs, overcome barriers, build stability, and move toward long-term success. Through services ranging from food and financial assistance to workforce development and life-skills education, the organization recently adopted a powerful new mission: “To illuminate a path to generational success for our neighbors.”
“We are absolutely thrilled to be selected as the FUEL for Good Grant recipient,” said Caroline Robertson, Executive Director of Greer Relief. “As we embrace our new mission, vision, and strategic plan, our greatest need is a brand strategy that clearly communicates our evolution. Partnering with FUEL will allow us to move beyond language focused solely on crisis assistance and help us tell a broader, more cohesive story of stability, empowerment, and generational success to our neighbors, donors, and community partners.”
FUEL created the FUEL for Good Grant program in 2020 as a tangible way to give back to its community and help local nonprofits. To date, FUEL has supported 19 nonprofits and donated over 2,000 hours of service, helping area nonprofits with marketing projects.
“Greer Relief has been a vital cornerstone of this community for decades, and we are deeply inspired by their dedication to creating lasting, generational impact,” said Mary Church Cornette, FUEL CEO and Head of Creative. “We are honored to provide them with the strategic messaging framework they need to articulate their evolution, empowering them to connect even more effectively with the people they serve and the partners who support their mission.”
For more information about Greer Relief, please visit www.greerrelief.org.
More information about the FUEL for Good Grant program is available at www.fuelforbrands.com/fuel-grant
