Ahh the joys of having a seasonally-driven business. Whether it’s real estate, lawn care, or a vacation destination, managing your seasonal customer presents both opportunities and challenges. The good news is there are ways to make hay both when the sun is–and isn’t– shining. In this article, we will cover strategies that maximize in-season revenue
Tag: Marketing Strategy
Technology Update: Google FLoCs to Replace Third-Party Cookie
An overview of significant changes that are coming to the digital marketing industry by the end of 2021, . The most troubling of which was the death of the third-party cookie, which is planned to be carried out by Google by the end of the year.
Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part II
In our first article, we introduced the concept that launching a marketing campaign is a lot like dating: from knowing who you want to attract (your target audience) to saying the right thing to attract them to your brand (your pick-up line). Here are more pitfalls to avoid in your marketing strategy.
Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part I
Are you kicking off a campaign? Ready to mix and mingle in the marketplace and drive some revenue? You might actually know more about launching a campaign than you think because it has a lot in common with dating, including common pitfalls.
How to Market and Sell More Real Estate During a Pandemic
FUEL clients saw triple-digit increases in phone calls and double-digit increases in new paid and organic leads in 2020 despite the pandemic. This article offers four key tips to successfully market and sell real estate.
Major Changes Coming to the Digital Marketing Industry in 2021
An early 2021 look at changes coming to the digital marketing industry. This article discusses the impact of government regulations and Google’s planned phasing out of third party cookies. These two primary drivers of change are converging in the digital marketing industry and will shape how the industry evolves over the next five to ten years.
Strategic Secret Weapons: Part Three – Storytelling
Understanding your brand and where it fits in the marketplace is a critical component in an effective marketing strategy. This article, the last in a three-part series, explores how companies can uncover and identify their unique brand story.
Strategic Secret Weapons: Part Two – The Competition
Brands seem to fall into two categories when it comes to the competition: “ignorance is bliss” or “analysis paralysis.” Meaning, they either ignore the competition or they overly focus on them. This article provides tips and guidance on the best ways to know your competition and how to utilize that information in your marketing decisions.
Strategic Secret Weapons: Part One – Consumer Insights
So often clients and agencies jump straight to crafting ads based on what the brand has to offer without really understanding what the audience needs, what the competition is doing, and what is the best way to tell the brand’s story. FUEL takes a critical approach in revealing a brand’s best chance to be successful. This first article in a three-part series offers insights on how to really understand your target audience, their journey to purchase your product/service, and emotional and rational needs.
The Value of Market Research: What to Do BEFORE Launching New Products
This article outlines five key benefits of market research before launching a new product and some tips on when to conduct the research. Armed with research, companies can approach a product launch with an understanding of risks and be prepared to face them and plan for them in advance of launch day.
