The Value of Market Research: What to Do BEFORE Launching New Products
This article outlines five key benefits of market research before launching a new product and some tips on when to conduct the research. Armed with research, companies can approach a product launch with an understanding of risks and be prepared to face them and plan for them in advance of launch day.
The Advantages of a Killer Promotional Marketing Strategy
Over the years, promotional marketing has taken on a negative perception, as if offering a discount or limited-time offer is automatically cheap or degrading. Clearly, too much promotional marketing, too many coupons, or always on-sale will train customers to never pay full price and devalue your brand. This article provides three strong advantages to a promotional strategy for companies to consider.
The Agency: Dead or More Important Than Ever?
Because modern marketing, driven by ever-evolving technological, digital, and mobile advances, is too specialized and time-consuming for one or two people to manage it effectively. It takes a team—an ongoing marketing partner who can help you navigate and integrate the complexities of ever-evolving modern-day marketing. This article explores the advantages of hiring an agency.
When Sales + Marketing Teams Are In Sync, Magic Happens
You can have a crackerjack sales team. You can have the most talented marketers in the world. But it does you no good if both sides are out of step, or strategically misaligned.