Milliken Workwear is a reputable supplier with hundreds of products. And while it’s a proud member of the Milliken family under the Milliken Textiles umbrella, it was looking to stand out as its own line of products. FUEL constructed a bold color palette to help establish a distinct identity for the Milliken Workwear brand. We then brought the new branding to life with an all-encompassing, user-friendly collateral piece that showcases all of Milliken Workwear’s offerings, as well as a tradeshow booth designed to help Milliken Workwear stand out from the competition.