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A Healthy Brand Strategy

Heritage Health Solutions Brand Strategy

As the medical organization Heritage Health Solutions transitioned from commodity products to consultative services, it needed to shift its positioning to reflect its place in this new market. FUEL created a positioning and brand strategy, refreshed its brand identity, and developed an updated website and collateral with an effective messaging hierarchy. The result: an intuitive, easy-to-navigate portfolio of products and services that prospective clients could easily understand. 

Awards:
AAF 2023 – Silver Award – Logo Design

Type of work

BrandingBrand StrategyMarketing StrategyContentVideo ProductionWebsites
Heritage Health Solutions Logo Concept
Heritage Health Solutions Logo
Heritage Health Solutions Before and After Logo
Heritage Health Solutions Signage
Heritage Health Solutions Poster
Heritage Health Solutions Iconography
Heritage Health Solutions Stationery

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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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