Southern First

Southern First Branding

Brand Design, Brand Strategy, Branding, Strategy, Websites

Southern First, one of the fastest-growing banks in the Southeast, was looking for a logo and website refresh for its 20th anniversary. We started with the brand articulation and positioning, highlighting Southern First’s high-touch customer service and high-end banking technology, which informed the branding and website design.

We are all energized by our new logo and website! Both are modern and fresh while keeping the Southern First spirit and core intact, which is exactly what we were looking for. And they seem to really resonate with our clients and community members too.”
— Cal Hurst, EVP, Chief Banking Officer | Southern First Bank