As the medical organization Heritage Health Solutions transitioned from commodity products to consultative services, it needed to shift its positioning to reflect its place in this new market. FUEL created a positioning and brand strategy, refreshed its brand identity, and developed an updated website and collateral with an effective messaging hierarchy. The result: an intuitive, easy-to-navigate portfolio of products and services that prospective clients could easily understand.
Awards:
AAF 2023 – Silver Award – Logo Design