Warehouse Theatre

Warehouse Theater Campaign

Brand Design, Branding, Creative

The Warehouse Theatre needed a new look and feel that matched the spirit of its brand: something fresh, contemporary, and professional. Inspired by the Theatre’s signature marquee sign (which has become a local landmark in downtown Greenville, SC), the FUEL creative team went to work on a logo refresh and season rollout design that captured the Warehouse’s progressive, community-centered approach to theatre.

Essentially, [FUEL] felt like an extension of us by the time the process was over…true storytellers relaying a relevant and engaging story. ”
— Jason D. Johnson, Managing Director | The Warehouse Theatre