How to Optimize Your Hospitality and Tourism Content for Conversions
Convincing people to get away from the stress and schedules of everyday life should be simple—but in a saturated market of travel apps and countless choices of hotels, restaurants, and attractions, winning the hearts and minds of holiday-makers is no easy feat. Today’s travelers are savvy, and getting them to vote with their dollars means […]
Building Your Brand Using Brand Archetypes
When applied to business, Archetypes offer what matters most to brands and companies: differentiation, loyalty, and bottom-line sustainability
Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part II
In our first article, we introduced the concept that launching a marketing campaign is a lot like dating: from knowing who you want to attract (your target audience) to saying the right thing to attract them to your brand (your pick-up line). Here are more pitfalls to avoid in your marketing strategy.
Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part I
Are you kicking off a campaign? Ready to mix and mingle in the marketplace and drive some revenue? You might actually know more about launching a campaign than you think because it has a lot in common with dating, including common pitfalls.
Strategic Secret Weapons: Part Three – Storytelling
Understanding your brand and where it fits in the marketplace is a critical component in an effective marketing strategy. This article, the last in a three-part series, explores how companies can uncover and identify their unique brand story.
Strategic Secret Weapons: Part Two – The Competition
Brands seem to fall into two categories when it comes to the competition: “ignorance is bliss” or “analysis paralysis.” Meaning, they either ignore the competition or they overly focus on them. This article provides tips and guidance on the best ways to know your competition and how to utilize that information in your marketing decisions.
Strategic Secret Weapons: Part One – Consumer Insights
So often clients and agencies jump straight to crafting ads based on what the brand has to offer without really understanding what the audience needs, what the competition is doing, and what is the best way to tell the brand’s story. FUEL takes a critical approach in revealing a brand’s best chance to be successful. This first article in a three-part series offers insights on how to really understand your target audience, their journey to purchase your product/service, and emotional and rational needs.
The Advantages of a Killer Promotional Marketing Strategy
Over the years, promotional marketing has taken on a negative perception, as if offering a discount or limited-time offer is automatically cheap or degrading. Clearly, too much promotional marketing, too many coupons, or always on-sale will train customers to never pay full price and devalue your brand. This article provides three strong advantages to a promotional strategy for companies to consider.
When Sales + Marketing Teams Are In Sync, Magic Happens
You can have a crackerjack sales team. You can have the most talented marketers in the world. But it does you no good if both sides are out of step, or strategically misaligned.