FUEL received a Mercury Award of Merit from the South Carolina Public Relations Society of America (SCPRSA) during the annual Mercury Awards program on April 28 recognizing exceptional work of communicators from throughout the state.
FUEL received the award in the brand/reputation management category for its Goodwill Industries of the Southern Piedmont “Going Bolder” brand campaign. FUEL helped the organization develop new, bold positioning statements to more clearly represent its higher purpose. Designed to help shift the public’s perspective from seeing Goodwill as simply a retail store that sells donated items to fund job training to an organization dedicated to helping people achieve their greatest potential and live their best lives, the campaign included a comprehensive internal and external introduction of the new statements across the region.
“We are proud of our team’s work and honored to be recognized by SCPRSA for the Goodwill campaign,” says Warren Griffith, FUEL founder and CEO. “When we began working with Goodwill last year, we were inspired by their mission, and through research, strategic planning, branding, and a comprehensive rollout plan, the campaign came to life.”
SCPRSA is one of 110 chapters of PRSA, the largest professional organization for public relations practitioners. Established in 1967, SCPRSA provides opportunities for networking, professional development, and work recognition for its nearly 200 members from throughout the state.