Everyone needs a path. At FUEL, our Brand Blaze lights the way for brand leaders and marketers committed to challenging markets and mindsets that prevent them from being seen and heard, and maximizing their full potential. Think of the Brand Blaze like a stage-by-stage, strategy-by-strategy guide that builds on itself, burning brighter and stronger as you move forward. The key is: no skipping. You can’t pick and choose stages unless you’ve done the work to answer the tough questions. You’ll find value at every stage, especially the insights to power your Brand Strategy.
Dive deep into your core brand identity: your brand’s “Why,” values, attributes, strengths, weaknesses, and more…
Find your place in the world (and market) through category context: market conditions, competition, trends, risks, opportunities, and then some.
Forget “audience”; find your people. Meet the demand of those who already need your product/service, align with your values, and want to be loyal.
Face your greatest conflict: not just competitors, but status quos. We’ll provide courage + clarity throughout.
Craft your messaging strategy – your ultimate message to the world, told to your ultimate audience.
