Capabilities / Strategy / Marketing Strategy
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Marketing Strategy

The final step to reaching your customer and making a business impact.

Make it easier for customers to find you with an intuitive Marketing Strategy 

Once you’ve invested the time in Brand Strategy and Content Strategy, you can finally put those insights into action: selecting the right channels and defining their tactics. We’re also focused on merging your Marketing Strategy (aka channel-first strategy) with your overall brand experience. Are they aligned and supporting one another? Is your video content on social media helping customers understand your brand values better or use your product more effectively? We’re focused on ensuring all content is working its hardest across all channels.

The Benefits of Marketing Strategy

Define a clear path to your audience

Align on valuable short-term tactics to support long-term goals

Build – and nurture – customer relationships

Generate demand from multiple channels 

Measure success and apply key learnings for effectiveness + efficiency

Milliken VisTape™ Marketing Strategy Landing Page
Truliant Marketing Strategy Direct Mail
Truliant Direct Mailer

Marketing Strategy Services

Our strategy is here to support your sales. Building on your goals, insights, and personas from previous strategy stages, we can finally focus on putting them into action.

Audience Targeting:

Time to be direct. We rely on customer Personas and all of their behavioral insights to cut out the guesswork and get right to the channels your customers are giving their attention. Some of our tools include: 

  • Data
  • Personas
  • Actionable insights

Campaign Planning:

We’ll plan your campaigns according to the needs of your sales funnel. Are you focused on awareness and relationship-building? Pure conversion? We can support with customized content for every stage. Our sales tactics include: 

  • Demand Generation 
  • Lead Generation
  • Lead Nurturing

Channel Planning + Management:

Now that we know what makes your audience tick, we can integrate your Content Strategy with your channel strategy, incorporating a variety of media. The mix supports credibility, authority, and trust. Our media focus can include: 

  • Earned Media
  • Paid Media
  • Owned Media 
  • Shared Media

Measuring + Reporting:

Results (and insights) are everything. From launch, we’ll support by measuring your marketing’s impact and optimizing throughput for more conversions. Post, we’ll provide key learnings to inform your next campaign. Some of our tools can include: 

  • Google Analytics & Data Studio
  • Landing Page Heatmaps & User Recordings
  • SEMRush
  • Google Search Console

See Marketing Strategy’s real-world impact on brands

Explore results based on Marketing Strategy brought to life by brands like yours.

Eye our Portfolio

Court Atkins Group Logo

Court Atkins Group

A new look for luxury

Dodge Print Ad

Dodge Industrial

Evolving a legacy

Shakespeare Marine Website

Shakespeare Marine

Building a brand identity

Let’s get to work together to build something great.

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Read our latest Marketing Strategy articles

Let’s get your strategic wheels turning. From big brands to best practices, read up on our latest insights and inspiration for brands.

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Can’t wait to chat!

Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Can’t wait to chat!

Meredith Kinsey, President and COO