Naming and Brand Design for À la Heart GVL, a Nonprofit Supporting Greenville Hospitality Workers
FUEL partnered with À la Heart GVL through the FUEL for Good Grant to create a memorable name and brand identity for a nonprofit fund that provides emergency assistance to hospitality workers in Greenville County who face illness, injury, disaster, or loss. Our work established the brand as a reliable resource rooted in care and compassion.
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Courtney Beasley,
Executive Director, Marketing and Growth Strategy
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President and COO
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