Court Atkins Group
To really get to know both the Court Atkins Group team and their customers, we started with a series of interviews. From our time with the stakeholders, we determined much of their frustration with their existing site stemmed from a few key areas, notably: the lack of company culture content, not showcasing their multifaceted team, and an imbalance between their three lines of business (residential, commercial, and interior design).
A usability analysis of the site revealed that apart from the content and messaging challenges, their site was indeed difficult for users to navigate. Heavy image content was leading to slow load times and content being skimmed or skipped altogether. The portfolio page, housing the firm’s exceptional work, was unfortunately lacking a user-friendly filter and hierarchy, and small thumbnail images didn’t do the large-scale work justice. And finally, the mobile site experience left much to be desired, with menus and buttons overlapping other items, making some functions simply unusable.
Finally, we had the privilege of speaking with Court Atkins Group’s clients to hear about their experience with the firm, what they look for in an architectural partner, and what would be most helpful information for them on the website. In a word, they’re looking for experience. And we knew from analytics that the site’s gallery of work was the most visited page – above even the home page, so we knew highlighting their portfolio in a beautiful and user-friendly way was going to be of utmost importance in this project.
With our due diligence completed, we had a clear picture of the challenges ahead, and some early ideas for how to solve them.
Great —thank you! Can’t tell you how wonderful of an experience this has been from our end, and without a doubt the smoothest website launch I’ve been a part of. Really appreciate it! ”
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