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Greenville Literacy Association

The Really Good, Really Big, Really Cheap Book Sale gets a Really Big Branding and Campaign Upgrade

GLA Campaign Posters

The Challenge(s)

Outdated. Out-of-touch. Out of ideas.

GLA Logo Bookmark

The Insights

Appealing to all audiences is personal

The Solution

Campaign concept:
"You Are Who You Read"

Creative Direction: "You Are Who You Read."
GLA Campaign Moodboards
Moodboards via Pinterest
GLA Campaign Mood boards
Moodboards via Pinterest
Our Campaign Creative Solutions:
Logo Design: Modernizing Traditional Branding
GLA Book Sale Campaign Original Logo
GLA Book Sale Campaign New Logo
Logo Redesign
Our Brand Design Solutions:
GLA Campaign Print Ad

The Results

A Really Big Campaign and Branding Reveal

20 +
Shoppers
0 +
Books Sold
$ 0 k+
Funds Raised for GLA
GLA Social Campaign
GLA book Sale Event
GLA Campaign Billboard

“Our experience with FUEL and the FUEL for Good grant was amazing from beginning to end. … The new campaign for our annual fundraising event also contributed to us surpassing our fundraising goals.”

— Victoria Novak, Executive Director | Greenville Literacy Association
NCC Website SCreens

Neighborhood Cancer Connection

An Illustrated Brand Strategy

GLA Campaign Posters

Greenville Literacy Association

GLA Book Sale

Stand out in the most crowded of markets

Download our whitepaper to learn more.
Contact / Work With FUEL
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Can’t wait to chat!

Courtney Beasley, Executive Director, Marketing and Growth Strategy
Contact / Press Inquiries
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Can’t wait to chat!

Meredith Kinsey, President and COO
Contact / General Inquiries
Can’t find what you’re looking for? Use this form to reach out to our team for help.
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Can’t wait to chat!

Meredith Kinsey, President and COO