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Greenville Literacy Association

The Really Good, Really Big, Really Cheap Book Sale gets a Really Big Branding and Campaign Upgrade

GLA Campaign Posters

The Challenge(s)

Outdated. Out-of-touch. Out of ideas.

GLA Logo Bookmark

The Insights

Appealing to all audiences is personal

The Solution

Campaign concept:
"You Are Who You Read"

Creative Direction: "You Are Who You Read."
GLA Campaign Moodboards
Moodboards via Pinterest
GLA Campaign Mood boards
Moodboards via Pinterest
Our Campaign Creative Solutions:
Logo Design: Modernizing Traditional Branding
GLA Book Sale Campaign Original Logo
GLA Book Sale Campaign New Logo
Logo Redesign
Our Brand Design Solutions:
GLA Campaign Print Ad

The Results

A Really Big Campaign and Branding Reveal

Books Sold
Funds Raised for GLA
$ 0 k+
GLA Social Campaign
GLA book Sale Event
GLA Campaign Billboard

“Our experience with FUEL and the FUEL for Good grant was amazing from beginning to end. … The new campaign for our annual fundraising event also contributed to us surpassing our fundraising goals.”

— Victoria Novak, Executive Director | Greenville Literacy Association

Stand out in the most crowded of markets

Download our whitepaper to learn more.
Contact / Work With FUEL
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Can’t wait to chat!

Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Can’t wait to chat!

Meredith Kinsey, President and COO