J DAVIS CONSTRUCTION
J Davis Construction approached us with the goals of redefining their online presence and reshaping their place in the South Carolina commercial general contractor industry. They desired the website to elevate and differentiate them in the competitive marketplace, ensure they were found on search engines, and enable them to track leads more effectively. Their unwavering faith in our creative expertise enabled us to craft an immersive, storytelling-driven website that stands out. Read on to discover how we transformed their dream into reality.
J Davis started with a bold vision—to create a website experience unlike anything in the commercial construction industry. They weren’t just looking for a new site; they wanted to redefine how their brand engages with audiences online. Inspired by major brands like Chick-fil-A and Sierra Nevada’s websites, they envisioned an immersive, storytelling-driven platform to captivate visitors and showcase their craftsmanship. FUEL enabled them to dream big, exploring how design, movement, and interactivity could come together to bring their brand story to life in a dynamic and engaging way.
The initial challenge was to create a website that honors the company’s country roots—remembering its founder’s humble beginnings building fences and pole barns—while showcasing its evolution into a premier construction partner on high-profile projects like municipal buildings, college campus buildings, and luxury development clubhouses. The task was to strike a delicate balance between preserving an authentic, down-to-earth narrative and projecting the sophistication and innovation that now defines the company.
J Davis faced a fierce regional competitive landscape with overlapping market segments such as Education, Industrial, and Community & Municipality. The challenge was to set them apart online by designing a dynamic, less traditional layout that could filter portfolios by sector, showcase multiple office locations, and incorporate compelling social proof through testimonials, awards, and stats. Additionally, we needed to craft a more engaging primary CTA to drive user interaction and elevate the overall user experience.
Apart from some best-in-class construction brands and websites, J Davis garnered inspiration from larger brands like Sierra Nevada for their storytelling and even Chick-fil-A in their consumer-centric experience. In order to determine the best way to represent the brand online, we sought to personify the brand as a rugged but refined outdoorsman. These elements came together in a creative brief that would guide us along our journey.
J Davis needed a new construction website that balanced bold sophistication with a clean, contemporary feel while showcasing their craftsmanship and design sensibilities. The challenge was to create a visually striking yet highly functional digital experience—one that incorporated dynamic movement, subtle micro-animations, and modern typography while maintaining intuitive navigation. The site needed to provide a seamless user experience, effectively communicate the J Davis brand story, and serve as a scalable platform for future growth. Additionally, with no existing brand guidelines, the project required a strategic approach to defining visual and verbal identity elements, ensuring consistency across design, messaging, and user engagement.
To adhere to the bold brief and overcome the challenge of creating a website that conveys “quiet confidence” while making a memorable first impression. We leveraged a load screen to introduce brand personality and story early, designed a compelling homepage, and used motion strategically to delight without distraction. Conventional navigation was maintained with an innovative twist, and a reimagined careers page showcased the company’s culture. Emphasizing high image quality with new professional lifestyle and headshot photography, and using red intentionally as a bold brand accent, ensured a unique, authentic digital experience.
To achieve the desired motion and effects for each page and section, our developers selected a platform called NUXT to build the site’s front-end. It was important to achieve the seamless movement and subtle microanimations we had planned in the design phase. The goal was to have each page feel immersive while still maintaining control for the user.
AAF 2022 Silver Award – Logo Design
AAF 2022 Silver Award – Stationery Package
AAF 2022 Silver Award – Integrated Brand Campaign
FUEL created a robust, SEO-optimized platform that captured the client’s bold creative vision. Dedicated sector pages were developed for each market specialty to support the SEO Strategy. A reimagined portfolio transformed into an immersive gallery that presents their projects in a more visually engaging way. Additionally, the enhanced careers page and dedicated culture content have set J Davis up to attract top talent. The website reinforces the company’s legacy while positioning them as a leader in high-profile, complex projects.
If you are looking for a partner to create a unique digital experience or revamp your current website, FUEL has the experience and process to guide you every step of the way. Explore our website capabilities today or contact us to start the conversation about your next project!
[I] love the feel of the website. It is much more streamlined that the current one and feels clean. It reminded me of what I would expect for a website from Chick-fil-A or Apple. The depth and quality of content overall is spectacular. Overall, I’m very excited by what you and the team have put together there and think it is a huge improvement for us.”
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