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South Carolina Childrens Theatre

Branding agency FUEL refreshes the South Carolina Children’s Theatre’s 35-Year-Old Brand Identity

SCCT Photography
SCCT old logo

The Challenge(s)

How to Make a Children’s Theatre’s Branding Look and Feel (Appropriately) Professional

The Insights

“The Muse” meets The SCCT Community

The Solution

A Vision + Mission-Led Territory

SCCT Mission and Vision
Creative Direction: Inclusion. Collaboration. Transformation.
SCCT Word Cloud
Our Branding and Logo Solutions:
SCCT Logo Before
SCCT Logo After
Logo Redesign
Our Brand Design Solutions:
SCCT Logos

The Results

Branding and logo design rooted in a love of theatre

SCCT Shirt Swag
SCCT Tote bag
SCCT Photography
SCCT Sign
SCCT Photography 2

FUEL understood our vision for the brand immediately, and even helped us strategize our messaging, all while bringing the brand to life. The new branding is so us. It somehow reflects all of the things we talked about, down to the tiniest details. But most importantly it reflects our community, our mission for that community, and a lot of fun we intend to have on our way to achieving our vision for South Carolina Children’s Theatre. We couldn’t be more happy about the SCCT team’s feedback, and how it’s being received from the wider community.

— Matt Giles, Artistic Director  |  South Carolina Children’s Theatre

South Carolina Children’s Theatre

Rebranding SC Children’s Theatre After 35 Years

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An Illustrated Brand Strategy

Stand out in the most crowded of markets

Download our whitepaper to learn more.
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Can’t wait to chat!

Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Can’t wait to chat!

Meredith Kinsey, President and COO