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Goodwill of the Southern Piedmont

Turning a brand evolution into art

Goodwill Industries of the Southern Piedmont (located in Charlotte, NC) is known for its retail stores and job training programs. But its services go far beyond helping people find work. Recently, the nonprofit organization decided it needed new mission and vision statements that reflected its higher purpose: to help people see possibilities, seize opportunities, and prosper. After empowering Goodwill of the Southern Piedmont with bold, new positioning statements, it was time to get the message out to the masses. See how we turned the new visionary language into human-inspired art.

Goodwill Computer Screen
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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Meredith Kinsey, President and COO