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Heritage Health Solutions

A healthy brand strategy

As the medical organization Heritage Health Solutions transitioned from commodity products to consultative services, it needed to shift its positioning to reflect its place in this new market. FUEL created a positioning and brand strategy, refreshed its brand identity, and developed an updated website and collateral with an effective messaging hierarchy. The result: an intuitive, easy-to-navigate portfolio of products and services that prospective clients could easily understand. 

Heritage Health Solutions Logo Concept
Heritage Health Solutions Logo
Heritage Health Solutions Signage
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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Meredith Kinsey, President and COO