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Evolving a Legacy

Dodge Industrial Branding

For over 140 years, Dodge has been designing and manufacturing mechanical power transmission solutions for a wide range of industries across the globe. And its recent acquisition by RBC Bearings presented the perfect opportunity for a brand refresh. The Dodge marketing team turned to FUEL for an elevated brand identity that reflected its long-standing reputation as the diamond standard in industry.

Type of work

Brand StrategyBrandingMarketing StrategyVideo ProductionCampaignsWebsites
Dodge Vehicle Wrap
Dodge Stationery Suite
Dodge Icons
Dodge Catalog Interior
Dodge Print Ad

FUEL has been instrumental in moving Dodge forward in all areas of marketing, from brand identity and strategic planning to day-to-day activities, including graphic design, video production, and media buying.”
— Lisa Dwight, Vice President, Marketing and Communications | Dodge Industrial, Inc.

Stand out in the most crowded of markets

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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
FUEL
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