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brand story marketing video

Why Your Brand’s Story Needs to Unfold on Screen

April 8, 2024
by Mary Cornette

Partner with a marketing agency in Greenville who can bring your brand story to life

Hey there, marketing mavens of Greenville! Imagine, just for a moment, you’re at your favorite local spot, like Chestnut Coffee, savoring a cup of Methodical coffee. Across the table sits your brand story — yes, imagine it’s a person. How do you want it to speak? Monotone, with no expressions or gestures, just words on a page? Or, do you want it to come alive, gesturing passionately, its voice rising and falling with emotion, captivating you with every word? That’s the power of video storytelling, and if your brand isn’t using it, you’re just reading from a script in a world that prefers to watch a performance.

In the digital landscape, your brand’s narrative is the heartbeat of your brand strategy. Websites lacking in video storytelling are like silent movies in the age of IMAX — they simply don’t captivate the audience the way they could. While a well-crafted website About page, like Court Atkins, can tell your story, nothing beats the immersive experience of video. And while we know you likely already know the importance of video, let’s define the concrete benefits.

Why Video? Because Science and Psychology Say So

Humans are wired to love stories. From the tales of Homer to the latest Netflix binge, stories shape how we see the world. But when stories are told through film, they ignite a fireworks display in our brains. Here are a few benefits of investing in brand story videos:

  • Retention Rates Skyrocket: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • Emotional Connection: Video storytelling allows you to weave emotional threads, from the music score to the facial expressions of your characters, crafting a memorable brand personality.
  • Complex Made Simple: Got a complex product or a concept? Video breaks it down, making it easily digestible – and visual – for your audience. It’s like having a friendly expert explain the ins and outs in less than two minutes.
  • Email Marketing Boost: Research shows that companies using videos in email marketing have increased click-through rates by up to 300%. (Oberlo)
  • YouTube Discovery: As the second largest search engine in the world, YouTube offers a platform for your videos to be discovered, watched, and shared far beyond the confines of your own marketing channels.
  • Increase of Social Engagement: Social video generates 1200% more shares than text and image content combined. (G2) 
  • Increase in Conversion Rates: Using video on landing pages can increase conversions by 80% – 86%. (HubSpot)
  • SEO: Search engines love videos. Websites with rich video content tend to rank higher on search engine results pages, meaning more visibility for your brand.
  • ROI: 90% of marketers say video marketing has given them a good ROI. (Source: Wyzowl)

The Disadvantage of Skimping Out on Video Content

Often, video is one of the first things cut from the marketing budget. It’s expensive and time-consuming, and typically something pushed out to a project’s Phase 2—particularly with website projects. [Read: How to maximize your budget for a company website design.] Websites without video content are like books without covers—they might have great content inside, but they’re not likely to catch the eye. There’s no debate that brands that tell their story in an entertaining and authentic way have a competitive edge. 

Brand Stories Done Right

But what exactly is a good brand story? I’m glad you asked. Here are examples of simple brand stories that rely on good storytelling, not expensive shoots, fancy editing, or parlor tricks.

Jeep Anthem

A powerful brand story executed in a simple way.

Pure Michigan

A good narrative paired with beautiful cinematography.

Video storytelling is not just a nice-to-have; it’s a must-have.

The Power of Brand Stories in Video Format

Brand stories are not just about what you sell; they’re about the heart and soul of your brand. They’re why you get up in the morning and why your customers should care. And when these stories unfold through video, they do more than just tell: they show, they evoke emotions, and they create connections. 

Video storytelling is not just a nice-to-have; it’s a must-have. To stand out, your brand needs to speak its authentic language. If you don’t know that language, partner with a brand-building agency like FUEL, which can help develop your brand’s strategy, including its personality, its voice and tone, and, of course, its brand story.

Looking for a Greenville marketing agency to tell your story? 

Finding the right marketing agency in Greenville that truly understands the power of video storytelling can transform your brand’s narrative from overlooked to unforgettable. A partner who gets it will help you craft stories that resonate, engage, and convert, using the latest tools and techniques to ensure your brand not only tells a good story but steals the show.

Ready to embrace the power of video storytelling? If you’re seeking a marketing agency in Greenville that brings brands to life, let’s talk.

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