The Dos and Don’ts of Writing an Ad Agency RFP
Looking for a new advertising, marketing, or PR agency? Thinking of issuing an RFP for your organization? RFPs – or, formally known as requests for proposal – are a lot of work for both the brand issuing the RFP and the marketing agency responding. RFPs have earned a bad reputation for being a competitive arena […]
‘Extra’ Meets Elegance: Swarovski’s Latest Rebrand Brings Back the Sparkle
A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.
Technology Update: Google FLoCs to Replace Third-Party Cookie
An overview of significant changes that are coming to the digital marketing industry by the end of 2021, . The most troubling of which was the death of the third-party cookie, which is planned to be carried out by Google by the end of the year.
FUEL Wins ADDY® District Award
FUEL received recognition for advertising excellence by the American Advertising Federation (AAF) with a District Silver ADDY® Award for its “Find Your Escape” video for Santeetlah Lakeside. FUEL was the only agency from Greenville AAF to receive a District award. FUEL received three gold and two silver ADDY awards at the AAF Greenville local award.
FUEL Selects GirlUp GVL as Second Quarter Grant Recipient
FUEL announced today that it has selected GirlUp GVL as its second quarter recipient for the FUEL for Good 2021 Quarterly Grant program. Launched in January 2020, the FUEL for Good Quarterly Grant program dedicates three months and $10,000 worth of pro bono marketing services to a local nonprofit organization each quarter.
Eagles Nest
Lead Nurture Campaign SITUATION Eagles Nest is a force to be reckoned with among Western North Carolina luxury developments. With some of the highest altitude homesites in the area and world-class amenities to suit any taste — from the lover of fine wine to the off-road adventure seeker — FUEL has great content to work
Benefits of Using Instagram Stories
It’s no secret that Instagram Stories are a big deal. This way of storytelling allows users to share short and sweet posts without having to spend hours crafting the perfect creative and copy. Within stories, you can use a variety of features that are exclusive to Instagram Stories, making your content one-of-a-kind.
FUEL Honored with Five ADDY Awards
FUEL, a Greenville-based agency specializing in digital and traditional marketing, advertising and PR services, took home five awards at the 2021 Greenville Chapter of the American Advertising Federation’s (AAF) annual ADDY awards program.
Applications Open for FUEL for Good Q2 Grant Program
FUEL is accepting applications for its FUEL for Good Quarterly Grant program through March 8. Designed as a way to give back to the community, the FUEL for Good Grant program selects a nonprofit organization each quarter and provides $10,000 of pro bono marketing services over a three-month period.
Three Ways to Make Your Brand More Personable and Relatable
Three overarching concepts to keep your brand authentic, personal, and relatable.