Bridges to a Brighter Future Selected as FUEL’s First Quarter Grant Recipient
FUEL selected Furman University’s Bridges to a Brighter Future program as the first quarter recipient of its FUEL for Good 2021 Quarterly Grant program. Through the grant program, FUEL provides $10,000 of pro bono marketing services to help nonprofits have a positive impact on the community.
Major Changes Coming to the Digital Marketing Industry in 2021
An early 2021 look at changes coming to the digital marketing industry. This article discusses the impact of government regulations and Google’s planned phasing out of third party cookies. These two primary drivers of change are converging in the digital marketing industry and will shape how the industry evolves over the next five to ten years.
The Value of Market Research: What to Do BEFORE Launching New Products
This article outlines five key benefits of market research before launching a new product and some tips on when to conduct the research. Armed with research, companies can approach a product launch with an understanding of risks and be prepared to face them and plan for them in advance of launch day.
Building Blocks for an Effective Brand Awareness Campaign
A campaign is often linked with a new product or venture, but sometimes, you just need to get your brand in front of potential customers to start building a relationship.
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10 COVID-19 Ad Campaigns That Capture Life During a Global Pandemic
The best ads that brands have created in response to the COVID-19 outbreak are made with emotion and empathy. Here are the top 10 COVID-19 ads and why we think they work.
Five Questions to Ask Before You Rebrand
As part of your rebranding process, you must also consider all of the components that need to be refreshed. A new brand often leads to new everything — a new website, new signage and print materials, new social avatars, new guidelines… and the list goes on. Making a clear list of everything that needs to be adjusted will help you prepare. This article covers five key questions to answer to put you on the right path to your rebrand.
Choosing the Right Marketing Channel for Your Message
Wading through the numerous marketing channels available today to reach your target customer can feel overwhelming. From traditional channels like print advertising, billboards, and direct mail to social media, email, and paid search marketing (and this is a mere mention of the countless tactics to consider), selecting the right mix can be a complex decision.
FUEL For Good: Our Quarterly Grant Meets Its First Match
Our newly launched FUEL For Good program, a quarterly $10,000 marketing grant available to local nonprofits, kicked off and our first recipient, Fellow Countrymen, is a community-based non-profit committed to ending veteran homelessness and suicide across the Upstate.
Naturaland Trust Selected as Q2 recipient of FUEL for Good Grant
Naturaland Trust has been selected as the second quarter FUEL for Good grant recipient. The $10,000 quarterly marketing grant was established to help local non-profits achieve their goals and fulfill their vision to positively impact the Upstate community.
FUEL Takes Home Multiple AAF Addy Awards
FUEL has been honored by the Greenville Chapter of the American Advertising Federation with seven ADDY awards, spanning web development, package design, motion graphics, and logo design. The American Advertising Federation of Greenville (AAF Greenville) recognizes the leading area agencies for their excellence in advertising and marketing.