10 COVID-19 Ad Campaigns That Capture Life During a Global Pandemic
The best ads that brands have created in response to the COVID-19 outbreak are made with emotion and empathy. Here are the top 10 COVID-19 ads and why we think they work.
Five Questions to Ask Before You Rebrand
As part of your rebranding process, you must also consider all of the components that need to be refreshed. A new brand often leads to new everything — a new website, new signage and print materials, new social avatars, new guidelines… and the list goes on. Making a clear list of everything that needs to be adjusted will help you prepare. This article covers five key questions to answer to put you on the right path to your rebrand.
Choosing the Right Marketing Channel for Your Message
Wading through the numerous marketing channels available today to reach your target customer can feel overwhelming. From traditional channels like print advertising, billboards, and direct mail to social media, email, and paid search marketing (and this is a mere mention of the countless tactics to consider), selecting the right mix can be a complex decision.
FUEL For Good: Our Quarterly Grant Meets Its First Match
Our newly launched FUEL For Good program, a quarterly $10,000 marketing grant available to local nonprofits, kicked off and our first recipient, Fellow Countrymen, is a community-based non-profit committed to ending veteran homelessness and suicide across the Upstate.
Naturaland Trust Selected as Q2 recipient of FUEL for Good Grant
Naturaland Trust has been selected as the second quarter FUEL for Good grant recipient. The $10,000 quarterly marketing grant was established to help local non-profits achieve their goals and fulfill their vision to positively impact the Upstate community.
FUEL Takes Home Multiple AAF Addy Awards
FUEL has been honored by the Greenville Chapter of the American Advertising Federation with seven ADDY awards, spanning web development, package design, motion graphics, and logo design. The American Advertising Federation of Greenville (AAF Greenville) recognizes the leading area agencies for their excellence in advertising and marketing.
The Agency: Dead or More Important Than Ever?
Because modern marketing, driven by ever-evolving technological, digital, and mobile advances, is too specialized and time-consuming for one or two people to manage it effectively. It takes a team—an ongoing marketing partner who can help you navigate and integrate the complexities of ever-evolving modern-day marketing. This article explores the advantages of hiring an agency.
Fellow Countrymen selected as Q1 recipient of FUEL for Good Grant
FUEL has awarded Fellow Countrymen the first quarter FUEL for Good grant. The $10,000 marketing grant was established in 2019 in order to help local non-profits achieve their goals and fulfill their vision to positively impact the community.
What All Businesses Need To Understand Before Hiring A Digital Agency
Digital marketing is a critical component in today’s marketing landscape, and selecting the right agency partner can help you integrate digital marketing into your business model to help reach your goals and objectives. This article explores three keys to hiring the right digital marketing agency.