Capabilities / Activation

Activation

Choose a marketing channel mix that will move the needle.

It’s time to set your Marketing Strategy in motion

During Activation, we curate the perfect channel mix of earned, owned, and paid media to meet customer demand where it already exists. Thanks to all of the insights we’ve gathered from your Content and Marketing Strategy, we can apply a number of marketing tactics to get your message to your ideal audience faster, so you can start solving their challenges just as quickly. Here’s how.

The Benefits of Activation Marketing

Like all valuable marketing, brand Activation opens the door to the best of two worlds: experimenting and measuring. The only ways to generate, and learn from, ROI.

Generate Awareness

Creating a custom marketing mix gives your brand the chance to reach new audiences, engage with them across platforms, and learn more about what drives their values and decision-making.

Nurture Leads Efficiently

Similar to leads, your channels need a funnel too. Targeting and experimenting with multiple channels allows you to document when and where you attract, engage, and convert (or lose) customers at various points along the path to purchase.These learnings will only make you more efficient in the future!

Encourage Customer Loyalty

Balancing short-term tactics with long-term goals is key to developing those long-term emotional connections. When you’re showing up in engaging ways, and providing consistent value that supports your brand promise, customers show up.

See Activation’s real-world impact on brands

Explore results based on Activation and Marketing Strategy, brought to life by brands like yours.

Eye our Portfolio

Goodwill of the Southern Piedmont

Turning a brand evolution into art

Court Atkins Group

A new look for luxury

Let’s get to work, together.

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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO