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Waterfront Group’s Watauga Lake Properties

East Tennessee’s Best Kept Secret

Every year, many flock to East Tennessee’s pristine Watauga Lake. The Waterfront Group’s winery, vineyard, and mercantile are poised as unique amenities and experiences for the lake-goers…we just have to get the word out.

Villa Nove Farm & Vineyard Still Photography


Packaging 3 Legacy Businesses

The Challenge

Putting three sister properties on the map

Watauga Lake Vineyard Food
Watauga Lake Villanove Social

The Strategy

Creating a full marketing package

Authentic Assets
Simple Social
Welcoming Websites

The Results

Boots on the ground

With FUEL’s help, my team and I finally have the assets and tools we need to properly promote these amazing businesses. We are thankful for the practical strategy that we feel we can execute and we are so excited about the way you brought these places to life! If I didn’t work here, I’d definitely want to visit!”

— Allison Eastridge, General Manager | Watauga Lake Properties
Goodwill brand messaging posters

Goodwill Industries of the Southern Piedmont

Bolder Branding for Goodwill

Stand out in the most crowded of markets

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