How They’re Different and Why You Need Both As marketers, we’re all familiar with the customer journey. Whether you look at it as a funnel, pyramid, infinity, or continuum, if you’re approaching each phase with the same strategy, you’re likely missing out on key components. Demand Generation vs. Lead Generation: What’s the Difference? Demand generation […]
Category: Activation
Getting Started with an Influencer Marketing Campaign
There’s no doubt that you’ve heard about influencer marketing and how brands are using this next generation marketing tool to catapult to new levels of marketing success. But what exactly is influencer marketing, how does it work, and can it work for your brand? We’re going to break it down for you here. First, let’s […]
Social media KPIs: What should you be tracking?
As with any form of digital marketing, it is important to monitor, measure, and report on social media performance. Tracking the performance of your social content enables you to reflect on what is and is not working so you can make adjustments. Having a better understanding of how your social media efforts impact sales, drive […]
How Technology has Shifted the Role of PR
Over the course of history, technology has drastically changed many things – the way we work, travel, cook, read, and probably most considerably, the way we communicate. Right before the turn of the century, mobile phones had just become mainstream. Before that time, we were locked to landlines, relying on wired phones, payphones, and fax […]
Traditional Marketing Techniques That Are Still Alive
An Ode to Traditional Marketing You’ve not been replaced. We know your importance.You support digital. For maximum performance.We encourage all of our partners to invest in you, too. For the return on investment, you’re something to do. At FUEL, we believe in taking an integrated approach to problem solving and communication. This often means employing both digital […]
The Power of Emojis
In the 1990s, emojis were designed by a Japanese marketing agency with the intention of replacing words with pictures to enhance emotions and messages. Inspired by emoticons, these pictures draw attention to particular feelings and emotions while also enhancing the overall message. Boasting a library of over 25,000 characters worldwide, emojis are a permanent part […]
6 PR Tips to Gain Exposure at Trade Shows
With the return of in-person trade shows following a hiatus due to COVID-19, companies are once again investing big dollars to exhibit at trade shows in hopes of showcasing their wares and generating big sales. But trade shows are more than a platform for pushing your new products and meeting with customers. They are opportunities […]
A Beginner’s Guide to Forecasting Lead Gen ROI
Breaking Your Digital Marketing Rut New marketing strategies become dramatically more predictable and pitchable with the ability to create reliable goals and anticipate your ROI. Digital marketing provides an unparalleled level of forecasting, which you can leverage into creating bold new campaigns. Most major platforms used to manage digital efforts have some level of forecasting
During Times of Crisis, Communications is Key to Protecting Your Brand
During Times of Crisis, Communications is Key to Protecting Your Brand You may think that a crisis is something only large companies or well-known brands need to worry about; however, a crisis can hit any company at any time. And whether your company is large or small, local or national, a crisis can rock the
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Five Key Steps to Achieve Social Media Accessibility
A discussion about social media accessibility. At least one billion people (15% of the world’s population) experience some form of disability. This statistic does not include individuals who may experience temporary or situational disabilities at one point throughout their lives. So what does that mean for social media, you may ask? Let’s talk about social media accessibility.
