Category: Activation

Demand Generation vs. Lead Generation:

How They’re Different and Why You Need Both As marketers, we’re all familiar with the customer journey. Whether you look at it as a funnel, pyramid, infinity, or continuum, if you’re approaching each phase with the same strategy, you’re likely missing out on key components. Demand Generation vs. Lead Generation: What’s the Difference? Demand generation […]

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How Technology has Shifted the Role of PR

Over the course of history, technology has drastically changed many things – the way we work, travel, cook, read, and probably most considerably, the way we communicate. Right before the turn of the century, mobile phones had just become mainstream. Before that time, we were locked to landlines, relying on wired phones, payphones, and fax […]

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The Power of Emojis

In the 1990s, emojis were designed by a Japanese marketing agency with the intention of replacing words with pictures to enhance emotions and messages. Inspired by emoticons, these pictures draw attention to particular feelings and emotions while also enhancing the overall message. Boasting a library of over 25,000 characters worldwide, emojis are a permanent part […]

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A Beginner’s Guide to Forecasting Lead Gen ROI

Breaking Your Digital Marketing Rut New marketing strategies become dramatically more predictable and pitchable with the ability to create reliable goals and anticipate your ROI. Digital marketing provides an unparalleled level of forecasting, which you can leverage into creating bold new campaigns. Most major platforms used to manage digital efforts have some level of forecasting

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During Times of Crisis, Communications is Key to Protecting Your Brand

During Times of Crisis, Communications is Key to Protecting Your Brand You may think that a crisis is something only large companies or well-known brands need to worry about; however, a crisis can hit any company at any time. And whether your company is large or small, local or national, a crisis can rock the
The post During Times of Crisis, Communications is Key to Protecting Your Brand appeared first on FUEL.

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