Our social media expert takes a look at how Greenville fitness studios are effectively utilizing social media and other marketing to drive success.
Category: Activation
Geofencing as a Marketing Strategy: Will it work for you?
An article on how geofencing technology can be leveraged for marketing and advertising. Geofencing is an advertising technology (ad tech) that allows you to serve ads to people who enter an imaginary boundary.
Benefits of Using Instagram Stories
It’s no secret that Instagram Stories are a big deal. This way of storytelling allows users to share short and sweet posts without having to spend hours crafting the perfect creative and copy. Within stories, you can use a variety of features that are exclusive to Instagram Stories, making your content one-of-a-kind.
10 TikTok Accounts You Should Be Following
Welcome to the world of TikTok. Regardless of your age or social media savvy, you have most likely heard of TikTok at this point. From short cat videos to minute long “day in the life” vlogs, you can just about enjoy it all on the social media platform. Here are some suggestions on TikTok accounts to follow.
Behind the Publicity Curtain: How to know if PR really works
The benefits of PR have historically been viewed as tougher to track than other marketing initiatives. But looking deeper, you’ll realize that public relations is so much more than simply creating attention for your brand. This article discusses ways to measure your PR efforts.
How Social Signals Impact SEO
“Does sharing links on social media help my web page rank better on search engines?” We get this question a lot from marketers and clients, and the answer is often debated by SMMs (social media marketers) and SEOs. And our answer? In short, yes … and no. This article explores how to use social media to impact your SEO.
#BlackOutTuesday: Marketing Lessons from a Social Media Movement
Last week, you probably noticed a flood of black squares taking over your social media feeds – all accompanied by the hashtag #BlackOutTuesday. We even shared one too. But quickly, the black tiles were met with criticism, skepticism, and growing confusion. Who started this movement, exactly? How does it help? What does it even mean? We take a closer look at the who, what, and why behind the #BlackOutTuesday hashtag in this article.
Digital Strategy Trends During COVID-19
With crisis comes opportunity. To help businesses better identify those opportunities, we gathered some key trends for business owners and marketing managers to keep on their radar as they navigate the challenges of responding to COVID-19.
Why Paid Search Pays Off
Paid search is a key component of any truly integrated digital marketing program. It is fundamental to driving new leads and engaging future customers.
