To move your business into the big(ger) leagues, you’ve got to have the courage and clarity to challenge big conventions. Building a brand requires more than having a great product, pinpointing your ideal customer’s’ needs, or getting clear about your value propositions. It also requires a bit of business intuition. Because it’s not just the […]
Category: Create Brands (Branding)
Is Your Brand Stale Bread?
7 Ways Branding Agencies Can Help Keep Your Brand Fresh Without a Major Investment Brand identities have a shelf life. They need a zhuzh every twelve to thirty-six months to remain relevant. Frequent brand “touch-ups” will help avoid costly brand design overhauls and reinventions. Websites – one of the main platforms that communicate your brand’s […]
Good Brand Design, It’s More than a Vibe
Brand design is only a sliver of a brand. Only part of the branding process. It’s how a brand looks, sounds, moves, and feels. But an effective brand identity is so much more powerful than just appealing artwork. It’s the intentional graphic articulation of a feeling. A gut feeling – a vibe. At FUEL, we […]
Find your Golden Territory: How to use market research to uncover customer desires that can lead to long term brand loyalty
The nineties were a crazy time for product experimentation. Particularly for American brands, the era pushed the bounds of experimentation, leading to a portfolio of products that seem entirely bonkers today (remember Surge and purple ketchup?). Interestingly enough, Starbucks hopped the 90s fusion train too, leading to a product you’ve never heard of plus one […]
The Power of Your Tribe: How Unearthing Your Ideal Customer Profile Can Transform Your Brand Success
What are the behind-the-scenes secrets to building a powerful brand? Come closer. It isn’t just investing in pretty packaging and expensive ad campaigns. It’s the ability to turn your ideal customers into long-term loyalists, generating powerful momentum to fuel your company’s future. In short, to create a tribe. Let’s take a page from the world […]
Beginning with the Brand Essence: Build a Brand with Value Creation at its Core
Years ago, my ECD posed a riddle: “Coca-Cola is worth over $200 billion. But what would it be worth if every one of its production/bottling/distribution plants burned to the ground?” Before I could say anything, he answered: “Over $200 billion. Because Coke’s not the beverage, it’s the brand, and as a brand, it might as […]
The Ultimate Brand Development Toolkit: Worksheets to Define Your Brand’s Essence, Personas, Market, and More
As a brand leader, you know that in today’s competitive marketplace, building a strong brand is essential for businesses of all sizes. But, the process of brand development can be incredibly daunting. That’s why we’ve created the Ultimate Brand Development Toolkit – a comprehensive set of worksheets to help you define your brand’s essence, identify […]
