Back in the 80s, a political strategist named Lee Atwater said: “Perception is reality.” He didn’t speak that truth into existence, but he certainly revealed something all too true about the way we see and experience the world. What we see, we tend to believe and also build on. We embellish. We connect dots. We […]
Category: Promote Brands (Marketing)
Debunking the Myths of Brand Building: Why Your Business Needs a Brand-Building Agency
Think Brand Building Isn’t for You? Here’s Why That Could Be Costing You Customers When you hear “brand building agency,” do you picture something only big companies need? Or maybe you think brand building is just a fancy term for “branding.” If so, you’re not alone! But here’s the reality: small- and medium-sized businesses need […]
Five Reasons Working with a Woman-Owned Business Can Be Beneficial to Your Business
As businesses strive for growth and competitive differentiation, the partnerships they choose can make all the difference. One strategic decision that can provide significant advantages is working with a woman-owned business like FUEL. Certified by the Women’s Business Enterprise National Council (WBENC), these businesses are not only diverse but also offer unique benefits that can […]
How to Reduce Content Overload in 2024: 10 Essential Tips for Marketers
Are you overwhelmed by content overload and struggling to capture your audience’s attention? You’re not alone. As more brands ramp up their content production, marketers are finding it increasingly difficult to stand out in the crowded digital landscape. Consumers are bombarded with messages across platforms, leading to engagement fatigue and diminishing returns on even the […]
How to Build Brand Consistency in Your Company Website Design
In our last article, we explored how brand consistency is a fundamental aspect of creating a cohesive and recognizable identity across all customer touchpoints. It involves maintaining uniformity in a brand’s visual identity, messaging, and values wherever the brand appears, whether on a company website, social media, or packaging. The company website design is particularly […]
Why Building Brand Consistency in Your Company Website Design Matters
You know the saying: “A brand becomes a brand when it is consistent.” We can’t discuss the concept of brand consistency apart from company website design. At FUEL, our philosophy is rooted in building strategic, consistent brands that remain so across all touchpoints. A brand is far more than just a logo; it encompasses elements […]
Five Questions Manufacturers Should Ask When Hiring a Marketing Agency
Five Questions for Manufacturers to Ask Agencies Are you a manufacturing company seeking to revamp your marketing and sales strategy and expand your market share? Choosing the right manufacturing marketing agency is crucial for achieving your business goals. With many agencies at the ready, it’s essential to ask the right questions to ensure you find […]
How To Maximize Your Digital Marketing Dollars
6 Ways to Stretch Your Campaign Strategy Investment Whether you’re a small, in-house marketing team looking to stretch every dollar or… one department of a hundred, justifying campaign performance directly to the CEO, everyone has a common objective: how to get the most out of their digital marketing efforts. For us at FUEL, marketing is […]
Company website design: Stretching your dollars
Options to maximize your website investment In the dynamic, and oftentimes noisy, digital landscape, establishing a compelling online presence is critical for businesses, even those with limited budgets. Crafting an effective company website design becomes a strategic imperative to showcase products or services and engage with a wider audience. Over the years, we’ve met with […]
10 reasons to think twice before you DIY your company’s website
The scenario So you’re looking to revamp, rebuild, or build your company’s website. You and your team have determined that a change is needed for any number of reasons. Perhaps your name or services have changed. Maybe your old site is just outdated and you figure it’s easier and cleaner to scrap it and start […]
