Five Questions for Manufacturers to Ask Agencies Are you a manufacturing company seeking to revamp your marketing and sales strategy and expand your market share? Choosing the right manufacturing marketing agency is crucial for achieving your business goals. With many agencies at the ready, it’s essential to ask the right questions to ensure you find […]
Category: Promote Brands (Marketing)
How To Maximize Your Digital Marketing Dollars
6 Ways to Stretch Your Campaign Strategy Investment Whether you’re a small, in-house marketing team looking to stretch every dollar or… one department of a hundred, justifying campaign performance directly to the CEO, everyone has a common objective: how to get the most out of their digital marketing efforts. For us at FUEL, marketing is […]
Company website design: Stretching your dollars
Options to maximize your website investment In the dynamic, and oftentimes noisy, digital landscape, establishing a compelling online presence is critical for businesses, even those with limited budgets. Crafting an effective company website design becomes a strategic imperative to showcase products or services and engage with a wider audience. Over the years, we’ve met with […]
10 reasons to think twice before you DIY your company’s website
The scenario So you’re looking to revamp, rebuild, or build your company’s website. You and your team have determined that a change is needed for any number of reasons. Perhaps your name or services have changed. Maybe your old site is just outdated and you figure it’s easier and cleaner to scrap it and start […]
What Travelers Want: An Insight-powered Guide for Your Travel Marketing
The Expedia Group is the leading collection of online travel agencies (OTAs) and meta travel brands in the world. From Expedia to VRBO to Trivago, their 20-plus brands engage more than 40 million travel shoppers across the world each month. They have collected a massive amount of first-party travel data over their 20 years, and […]
Traditional and Digital Tactics for Account Based Marketing
According to Forbes, on average, people are exposed to somewhere between 6,000 and 10,000 ads and sales messages every day. Cutting through that noise in any marketplace has become more difficult, yet more important than ever. Using hyper-targeted strategies, like Account-Based Marketing (ABM) can be the most effective way to rise above the clutter and attract […]
Email Marketing Tips and Strategies
Email marketing. Is it still relevant? Should your brand incorporate email campaigns into your marketing strategy? Where do you even start? Email marketing is an effective and affordable method of communication with your customers and prospective customers that was, at one time, the end-all be-all to direct marketing. Email campaigns inform your email list about […]
Why Businesses Need to Put More Focus on Video
There was a time when brands deemed video optional. Today, that mindset has been turned on its proverbial head. Video is a key component of marketing for both B2B and B2C companies. Learn three key reasons why video is important to your business in this article.
What is UX and What Does it Have to do with Marketing?
Perhaps you’ve heard of “UX” (or User Experience), but it sounds like a buzzword. Maybe you’ve heard of “UI” and are wondering if these are the same thing? Lucky for you, we are here to bring some clarity to the world of UX and help you figure out what it has to do with marketing.
Incorporating Video into Your Marketing Efforts
Our rockstar videographer Patrick Garcia shares his thoughts on the role that video—animation, motion graphics, drone clips, etc.—plays in marketing. Click play to learn more about how and why your brand can benefit from incorporating video into your marketing efforts.
