The scenario So you’re looking to revamp, rebuild, or build your company’s website. You and your team have determined that a change is needed for any number of reasons. Perhaps your name or services have changed. Maybe your old site is just outdated and you figure it’s easier and cleaner to scrap it and start […]
Senior Digital Strategist, Zach Chastian, reviews Olivier Blanchard’s book “Social Media ROI” where the author shares his no-nonsense treatise on managing and measuring social media marketing efforts correctly and effectively.