Think beyond a logo and color palette. A brand identity is a system: a cohesive collection of visual elements that include, yes, a logotype, colors, typography, iconography, illustration, photography, and data visualization but also a visual and verbal language. These languages dictate behavior and extend to the brand name, tagline, voice, tone, key message, and sound. When designed right, a strong brand identity has the power to provide value and brand loyalty for generations.
Unveiling a new brand identity is an exciting opportunity to onboard, energize, and rally employees around a new brand strategy. It’s a moment to help articulate the meaning and purpose of your brand, build loyalty, and create emotional connections with your stakeholders. FUEL can help you create the strategic launch plan and define goals both internally and externally for this rare and important occasion.