Tag: Marketing Strategy

So often clients and agencies jump straight to crafting ads based on what the brand has to offer without really understanding what the audience needs, what the competition is doing, and what is the best way to tell the brand’s story. FUEL takes a critical approach in revealing a brand’s best chance to be successful. This first article in a three-part series offers insights on how to really understand your target audience, their journey to purchase your product/service, and emotional and rational needs.

This article outlines five key benefits of market research before launching a new product and some tips on when to conduct the research. Armed with research, companies can approach a product launch with an understanding of risks and be prepared to face them and plan for them in advance of launch day.

Over the years, promotional marketing has taken on a negative perception, as if offering a discount or limited-time offer is automatically cheap or degrading. Clearly, too much promotional marketing, too many coupons, or always on-sale will train customers to never pay full price and devalue your brand. This article provides three strong advantages to a promotional strategy for companies to consider.

Because modern marketing, driven by ever-evolving technological, digital, and mobile advances, is too specialized and time-consuming for one or two people to manage it effectively. It takes a team—an ongoing marketing partner who can help you navigate and integrate the complexities of ever-evolving modern-day marketing. This article explores the advantages of hiring an agency.

You can have a crackerjack sales team. You can have the most talented marketers in the world. But it does you no good if both sides are out of step, or strategically misaligned.