High performance in the High Country

For the lead nurture campaign, we selected three key topics: one that kept leads excited, one that addressed a frequent concern, and one that leveraged a special benefit of Eagles Nest home ownership. We supported these emails with detailed sell sheets on the same topics to help guide the sales team in their conversations with leads and serve as a useful takeaway or reference material for potential buyers as they continued to weigh their options. A key concern for the Eagles Nest sales team was never to come across as pushy—they had no reason to be; they knew they had an amazing product for the right buyer. Instead, the team wanted to cultivate the perception that they’re not only incredibly helpful and knowledgeable, but committed to providing potential buyers with additional tools to make the right investment for their family and their future. Our lead nurture emails and sell sheets did exactly that, resulting in tremendous customer service feedback and a spike in sales for the Eagles Nest team.