After staking its own claim in the plastics industry, the manufacturing company Jadex needed a new brand identity for itself and its four business units: Alltrista, LifeMade, Shakespeare, and ARTAZN. The FUEL team created a strong brand strategy and positioning for Jadex and its business units, establishing Jadex as the parent brand and creating a cohesive brand identity for each of the supporting units, including logos, visual language, and guidelines. Then we rolled out the refreshed brands with professional signage, updated web design, and stationery packages.
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