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Creating a consumer-forward brand

Community Finder Stationery


Making Community Finder Feel like Home

Community Finder Logo Annotation

The Challenge

Getting noticed

Even though Real Estate Scorecard was an established brand, the rename brought the perception that Community Finder was a newcomer to this competitive landscape. It was critical that they not lose the equity within the company that had been around since 2006. After all, when searching for a new community, how do you know what information to believe? With authentic real reviews from actual homeowners, this platform combines overviews of the communities with honest feedback about what it is like to live there. It was critical that Community Finder be that same trusted source of information that Real Estate Scorecard had established.
Community Finder Stickers

The Strategy

Accessible + Modern

The name “Community Finder” clearly communicates the intent of the platform and the added benefit of reaching its audience via organic searches. While the literal name worked in our favor from a search perspective, the name itself could be perceived as generic. Thus, ensuring that this was a pleasant user experience and a memorable brand experience was critical.

Based on our analytics and anecdotal experience, we knew our target demographic was 55+, so keeping those buyers in mind when creating a vibrant, modern brand was critical. We wanted the experience of using and engaging with Community Finder to be intuitive, accessible, and clean.

Competitve Analysis
Community Finder Competitive Audit
Accessible and Friendly
Community Finder Tote Bags
Built-in Flexbility
Community Finder Logo Badge
Community Finder Logo Secondary
Community Finder Logo Icon
Community Finder Website


AAF 2022 Gold Award – Logo Design

AAF 2022 Gold Award –  Integrated Brand Identity Campaign

AAF 2022 Silver Award – Stationery Package

“We are thankful to the FUEL team for creating a sophisticated yet approachable new brand that really speaks to our archetype and company mission. In the competitive real estate market, it’s imperative that our brand help us stand out and resonate with our users”

— Chris England | Principal, Community Finder

Stand out in the most crowded of markets

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Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO