Category: Creative

Is Your Brand Stale Bread?

7 Ways Branding Agencies Can Help Keep Your Brand Fresh Without a Major Investment Brand identities have a shelf life. They need a zhuzh every twelve to thirty-six months to remain relevant. Frequent brand “touch-ups” will help avoid costly brand design overhauls and reinventions. Websites – one of the main platforms that communicate your brand’s […]

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Good Brand Design, It’s More than a Vibe

Brand design is only a sliver of a brand. Only part of the branding process. It’s how a brand looks, sounds, moves, and feels. But an effective brand identity is so much more powerful than just appealing artwork. It’s the intentional graphic articulation of a feeling. A gut feeling – a vibe. At FUEL, we […]

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Email Marketing Tips and Strategies

Email marketing. Is it still relevant? Should your brand incorporate email campaigns into your marketing strategy? Where do you even start? Email marketing is an effective and affordable method of communication with your customers and prospective customers that was, at one time, the end-all be-all to direct marketing. Email campaigns inform your email list about […]

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Persona Power

As a follow up to our recent article on UX, this article takes a closer look at a popular tool in the world of marketing and UX: personas. We’ll explore why they’re so powerful for any business working with customers, which basically means all businesses should pay attention to the power of personas.

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Meredith Kinsey, President and COO