7 Ways Branding Agencies Can Help Keep Your Brand Fresh Without a Major Investment Brand identities have a shelf life. They need a zhuzh every twelve to thirty-six months to remain relevant. Frequent brand “touch-ups” will help avoid costly brand design overhauls and reinventions. Websites – one of the main platforms that communicate your brand’s […]
Category: Creative
Good Brand Design, It’s More than a Vibe
Brand design is only a sliver of a brand. Only part of the branding process. It’s how a brand looks, sounds, moves, and feels. But an effective brand identity is so much more powerful than just appealing artwork. It’s the intentional graphic articulation of a feeling. A gut feeling – a vibe. At FUEL, we […]
Blazing the Branding Trail: Your Ultimate Brand Development Toolkit
A strong brand strategy is one of the best, if not only, ways to stand out in a crowded market – and marketplace. Download this whitepaper to learn the 5 steps to building a brand that deserves attention.
5 Steps To Building A Brand That Deserves Attention
A strong brand strategy is one of the best, if not only, ways to stand out in a crowded market – and marketplace. Download this whitepaper to learn the 5 steps to building a brand that deserves attention.
Traditional and Digital Tactics for Account Based Marketing
According to Forbes, on average, people are exposed to somewhere between 6,000 and 10,000 ads and sales messages every day. Cutting through that noise in any marketplace has become more difficult, yet more important than ever. Using hyper-targeted strategies, like Account-Based Marketing (ABM) can be the most effective way to rise above the clutter and attract […]
Email Marketing Tips and Strategies
Email marketing. Is it still relevant? Should your brand incorporate email campaigns into your marketing strategy? Where do you even start? Email marketing is an effective and affordable method of communication with your customers and prospective customers that was, at one time, the end-all be-all to direct marketing. Email campaigns inform your email list about […]
Why Businesses Need to Put More Focus on Video
There was a time when brands deemed video optional. Today, that mindset has been turned on its proverbial head. Video is a key component of marketing for both B2B and B2C companies. Learn three key reasons why video is important to your business in this article.
Persona Power
As a follow up to our recent article on UX, this article takes a closer look at a popular tool in the world of marketing and UX: personas. We’ll explore why they’re so powerful for any business working with customers, which basically means all businesses should pay attention to the power of personas.
‘Extra’ Meets Elegance: Swarovski’s Latest Rebrand Brings Back the Sparkle
A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.
What is UX and What Does it Have to do with Marketing?
Perhaps you’ve heard of “UX” (or User Experience), but it sounds like a buzzword. Maybe you’ve heard of “UI” and are wondering if these are the same thing? Lucky for you, we are here to bring some clarity to the world of UX and help you figure out what it has to do with marketing.
