A strong brand strategy is one of the best, if not only, ways to stand out in a crowded market – and marketplace. Download this whitepaper to learn the 5 steps to building a brand that deserves attention.
According to Forbes, on average, people are exposed to somewhere between 6,000 and 10,000 ads and sales messages every day. Cutting through that noise in any marketplace has become more difficult, yet more important than ever. Using hyper-targeted strategies, like Account-Based Marketing (ABM) can be the most effective way to rise above the clutter and attract […]
Email marketing. Is it still relevant? Should your brand incorporate email campaigns into your marketing strategy? Where do you even start? Email marketing is an effective and affordable method of communication with your customers and prospective customers that was, at one time, the end-all be-all to direct marketing. Email campaigns inform your email list about […]
There was a time when brands deemed video optional. Today, that mindset has been turned on its proverbial head. Video is a key component of marketing for both B2B and B2C companies. Learn three key reasons why video is important to your business in this article.
As a follow up to our recent article on UX, this article takes a closer look at a popular tool in the world of marketing and UX: personas. We’ll explore why they’re so powerful for any business working with customers, which basically means all businesses should pay attention to the power of personas.
A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.
Perhaps you’ve heard of “UX” (or User Experience), but it sounds like a buzzword. Maybe you’ve heard of “UI” and are wondering if these are the same thing? Lucky for you, we are here to bring some clarity to the world of UX and help you figure out what it has to do with marketing.
We’ve talked about branding in the digital age and the fundamentals of building your brand online, but how do you keep it growing? What happens when you aren’t sure about the next step? Luckily, we have a few tips on how to keep growing customer trust and improving brand experience without feeling stagnant.
Our rockstar videographer Patrick Garcia shares his thoughts on the role that video—animation, motion graphics, drone clips, etc.—plays in marketing. Click play to learn more about how and why your brand can benefit from incorporating video into your marketing efforts.
A recap of the Super Bowl LV highs and lows – we’re talking about Super Bowl commercials, not the football game itself.