7 Ways Branding Agencies Can Help Keep Your Brand Fresh Without a Major Investment Brand identities have a shelf life. They need a zhuzh every twelve to thirty-six months to remain relevant. Frequent brand “touch-ups” will help avoid costly brand design overhauls and reinventions. Websites – one of the main platforms that communicate your brand’s […]
Category: Creative
Good Brand Design, It’s More than a Vibe
Brand design is only a sliver of a brand. Only part of the branding process. It’s how a brand looks, sounds, moves, and feels. But an effective brand identity is so much more powerful than just appealing artwork. It’s the intentional graphic articulation of a feeling. A gut feeling – a vibe. At FUEL, we […]
‘Extra’ Meets Elegance: Swarovski’s Latest Rebrand Brings Back the Sparkle
A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.
Components of an Effective Brand Style Guide
Brands are so much more than a logo. They are your voice, your look and feel, and even your team. Every touchpoint offers an opportunity for your brand to reach and connect with people, whether they are potential customers, partners, or your employees. This article offers 6 components to include in your brand style guide.
10 COVID-19 Ad Campaigns That Capture Life During a Global Pandemic
The best ads that brands have created in response to the COVID-19 outbreak are made with emotion and empathy. Here are the top 10 COVID-19 ads and why we think they work.
The Psychology of Design
When the word “design” comes to mind, many people don’t consider its close relationship to human habits. Often, designers are compared to artists who use their abilities to create beautiful visuals. But design is so much more than just aesthetics. This article discusses five key lessons when it comes to effective design and your brand.
Webinar: Mindfully Market in the COVID-19 Era
FUEL partnered with the South Carolina Chamber of Commerce to host two webinars to provide businesses insight on how to mindfully market and brand in the COVID-19 era. The webinars took place on Thursday, May 7, and Wednesday, May 13, 2020, and were open to members and non-members of the SC Chamber.
Brands vs. Coronavirus
The bright side of a pandemic: it can bring out the best in us. From dramatic acts of generosity minimizing job loss to creating entirely new products to fill shortage gaps, stories from companies and organizations around the globe are here to remind us all that life is never 100% anything, especially hopeless. This article looks at how brands are taking action to curb COVID-19’s impact.
Mobile First Design
Today more than ever, we’re tied to our mobile devices. In some ways, they’ve actually become an extension of us–an“extra hand” that gives us quick access to practically anything we can possibly need or imagine. That’s why it’s important to design websites with the mobile experience top of mind. This article explores several tips for designing for mobile first.
The Importance of Branding in the Digital Age
In summary, your brand has to connect deeply with your prospects and customers. It must resonate with their actual needs. This is absolutely critical to success. This article explores why you need branding and lead generation to succeed.
