A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.
Tag: Branding
Brand Evolution in the Digital Age: 7 Tips to Keep Your Brand Growing
We’ve talked about branding in the digital age and the fundamentals of building your brand online, but how do you keep it growing? What happens when you aren’t sure about the next step? Luckily, we have a few tips on how to keep growing customer trust and improving brand experience without feeling stagnant.
Bringing Manufacturing Brands into the 21st Century
Tips for modernizing a manufacturing company’s brand for long-term relevance and success. This article covers research and brand development, brand stories, elevating your brand, and solidifying your brand architecture to keep your brand and brand values consistent.
Components of an Effective Brand Style Guide
Brands are so much more than a logo. They are your voice, your look and feel, and even your team. Every touchpoint offers an opportunity for your brand to reach and connect with people, whether they are potential customers, partners, or your employees. This article offers 6 components to include in your brand style guide.
Webinar: Mindfully Market in the COVID-19 Era
FUEL partnered with the South Carolina Chamber of Commerce to host two webinars to provide businesses insight on how to mindfully market and brand in the COVID-19 era. The webinars took place on Thursday, May 7, and Wednesday, May 13, 2020, and were open to members and non-members of the SC Chamber.
Brands vs. Coronavirus
The bright side of a pandemic: it can bring out the best in us. From dramatic acts of generosity minimizing job loss to creating entirely new products to fill shortage gaps, stories from companies and organizations around the globe are here to remind us all that life is never 100% anything, especially hopeless. This article looks at how brands are taking action to curb COVID-19’s impact.
The Importance of Branding in the Digital Age
In summary, your brand has to connect deeply with your prospects and customers. It must resonate with their actual needs. This is absolutely critical to success. This article explores why you need branding and lead generation to succeed.
Your Brand Doesn’t Deserve Bad Photography
First impressions are very powerful. One of the keys to promote your brand optimally is good photography. This article explores four tried-and-true benefits of beautiful brand photography.
