In the space of temperature controlled shipping, there’s a big elephant no one can get around: waste. So much of it. Whenever a pharmaceutical company ships medicine to a hospital or doctor’s office, or a fisherman ships lobsters from the coast of Maine to a steakhouse in Texas, that shipment needs to be temperature controlled throughout the entire journey. Otherwise, critical product (payload) is spoiled and a lot of money is lost. To ensure that’s not the case, most suppliers ship products in a Styrofoam container with a stash of ice or gel packs. Which are great solutions for protecting the payload, but not as successful at protecting the environment—a sustainability issue suppliers have been interested in solving since ever. Not to mention, these styrofoam containers are large, bulky, and non-collapsible, which also create a nightmare for storage and disposal.
Then Softbox approached the FUEL team with an alternative solution: a collapsible, 100% curb-side recyclable shipper. Not a brand new product, surprisingly, but a brand new approach to using their old product: a redesign of their corrugated shipper called TempCell. The new design leveraged the protective powers of corrugate in the simplest but most effective way, creating a new technology called Thermaflute™, transforming the original TempCell into TempCell ECO. Our challenge became convincing customers that corrugated cardboard could protect as well as sealed Styrofoam and be good for the environment.