Capabilities / Activation / Paid Media
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Paid Media

Performance-driven services that work hard for you.

See how visibility from paid media changes everything 

Paid media is more complex than ever before with countless platforms and playbooks. FUEL has the in-house expertise to customize your strategy and channel mix to achieve your marketing goals. From traditional print or radio to all things digital and even influencer or guerilla marketing, our paid media services team gets creative with our recommendations, while still being responsible with your financial investment.

The Benefits of
Paid Media

Customize strategies to your challenges

Get seen by your tribe

Collect – and react to – actionable insights

Drive growth

Goodwill of the Southern Piedmont Paid Media
Goodwill of the Southern Piedmont Digital Ads
Milliken VisTape™ Digital Ads Paid Media
Milliken VisTape™ Digital Ads

Paid Media Services

See how tech, analytics, and targeting come together to turn consumers into conversions.

Media Planning + Channel Strategy:

A solid Brand Strategy isn’t just for the creative team. Our planning and channel strategy starts with the learnings from the brand strategy phase, honing in on the ideal target, avoiding the competition through careful channel selection and partnering with the media outlet on how best to tell your brand story.

Media + Channel Attribution:

One of the most important pieces in our paid media services repertoire is defining attribution metrics. We work with clients to ensure we have a feedback loop between the paid media campaign and your point(s) of sale, so we can measure ROI against goals, benchmarks, and KPIs.

Media + Channel Buying:

Media buying isn’t just negotiating a rate; it’s about placement, frequency, daypart mix, schedule optimization, influencer contracts, and paid social flighting. It’s optimizing individual channels collectively to create the most powerful channel combination that’ll meet customer needs.

Media + Channel Optimization:

It’s always about optimizing. Comparing monthly sales and revenue reports with our Paid’s keyword and channel performance, we track ROI and continually fine-tune messaging and channels as needed.

See Paid Media’s real-world impact on brands

Explore results based on Paid Media, Social Media, and Marketing Strategy brought to life by brands like yours.

Eye our Portfolio

Dodge Print Ad

Dodge Industrial

Evolving a legacy

Let’s get to work together to build something great.

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Read our latest Paid Media articles

Let’s get your social wheels turning. From big brands to best practices, read up on our latest insights and inspiration for brands

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Can’t wait to chat!

Courtney Beasley, Executive Director, Marketing and Growth Strategy
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Meredith Kinsey, President and COO
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Can’t wait to chat!

Meredith Kinsey, President and COO