Strategic Secret Weapons: Part Two – The Competition
Brands seem to fall into two categories when it comes to the competition: “ignorance is bliss” or “analysis paralysis.” Meaning, they either ignore the competition or they overly focus on them. This article provides tips and guidance on the best ways to know your competition and how to utilize that information in your marketing decisions.
Strategic Secret Weapons: Part One – Consumer Insights
So often clients and agencies jump straight to crafting ads based on what the brand has to offer without really understanding what the audience needs, what the competition is doing, and what is the best way to tell the brand’s story. FUEL takes a critical approach in revealing a brand’s best chance to be successful. This first article in a three-part series offers insights on how to really understand your target audience, their journey to purchase your product/service, and emotional and rational needs.
The Value of Market Research: What to Do BEFORE Launching New Products
This article outlines five key benefits of market research before launching a new product and some tips on when to conduct the research. Armed with research, companies can approach a product launch with an understanding of risks and be prepared to face them and plan for them in advance of launch day.
Building Blocks for an Effective Brand Awareness Campaign
A campaign is often linked with a new product or venture, but sometimes, you just need to get your brand in front of potential customers to start building a relationship.
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The Advantages of a Killer Promotional Marketing Strategy
Over the years, promotional marketing has taken on a negative perception, as if offering a discount or limited-time offer is automatically cheap or degrading. Clearly, too much promotional marketing, too many coupons, or always on-sale will train customers to never pay full price and devalue your brand. This article provides three strong advantages to a promotional strategy for companies to consider.
Five Questions to Ask Before You Rebrand
As part of your rebranding process, you must also consider all of the components that need to be refreshed. A new brand often leads to new everything — a new website, new signage and print materials, new social avatars, new guidelines… and the list goes on. Making a clear list of everything that needs to be adjusted will help you prepare. This article covers five key questions to answer to put you on the right path to your rebrand.
Choosing the Right Marketing Channel for Your Message
Wading through the numerous marketing channels available today to reach your target customer can feel overwhelming. From traditional channels like print advertising, billboards, and direct mail to social media, email, and paid search marketing (and this is a mere mention of the countless tactics to consider), selecting the right mix can be a complex decision.
The Agency: Dead or More Important Than Ever?
Because modern marketing, driven by ever-evolving technological, digital, and mobile advances, is too specialized and time-consuming for one or two people to manage it effectively. It takes a team—an ongoing marketing partner who can help you navigate and integrate the complexities of ever-evolving modern-day marketing. This article explores the advantages of hiring an agency.
What All Businesses Need To Understand Before Hiring A Digital Agency
Digital marketing is a critical component in today’s marketing landscape, and selecting the right agency partner can help you integrate digital marketing into your business model to help reach your goals and objectives. This article explores three keys to hiring the right digital marketing agency.
When Sales + Marketing Teams Are In Sync, Magic Happens
You can have a crackerjack sales team. You can have the most talented marketers in the world. But it does you no good if both sides are out of step, or strategically misaligned.