Building Your Brand Credibility Using Brand Archetypes
Is your brand working you or working for you? Getting your brand right is important to the longevity of your company and your job. Learn how brand archetypes can help build brand identity and trust with current and potential customers. Is your brand working you or working for you?As a marketer, you’re responsible for more […]
The Dos and Don’ts of Writing an Ad Agency RFP
Looking for a new advertising, marketing, or PR agency? Thinking of issuing an RFP for your organization? RFPs – or, formally known as requests for proposal – are a lot of work for both the brand issuing the RFP and the marketing agency responding. RFPs have earned a bad reputation for being a competitive arena […]
Building Your Brand Using Brand Archetypes
When applied to business, Archetypes offer what matters most to brands and companies: differentiation, loyalty, and bottom-line sustainability
Technology Update: Google FLoCs to Replace Third-Party Cookie
An overview of significant changes that are coming to the digital marketing industry by the end of 2021, . The most troubling of which was the death of the third-party cookie, which is planned to be carried out by Google by the end of the year.
Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part II
In our first article, we introduced the concept that launching a marketing campaign is a lot like dating: from knowing who you want to attract (your target audience) to saying the right thing to attract them to your brand (your pick-up line). Here are more pitfalls to avoid in your marketing strategy.
Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part I
Are you kicking off a campaign? Ready to mix and mingle in the marketplace and drive some revenue? You might actually know more about launching a campaign than you think because it has a lot in common with dating, including common pitfalls.
Eagles Nest
Lead Nurture Campaign SITUATION Eagles Nest is a force to be reckoned with among Western North Carolina luxury developments. With some of the highest altitude homesites in the area and world-class amenities to suit any taste — from the lover of fine wine to the off-road adventure seeker — FUEL has great content to work
Three Ways to Make Your Brand More Personable and Relatable
Three overarching concepts to keep your brand authentic, personal, and relatable.
Major Changes Coming to the Digital Marketing Industry in 2021
An early 2021 look at changes coming to the digital marketing industry. This article discusses the impact of government regulations and Google’s planned phasing out of third party cookies. These two primary drivers of change are converging in the digital marketing industry and will shape how the industry evolves over the next five to ten years.
Strategic Secret Weapons: Part Three – Storytelling
Understanding your brand and where it fits in the marketplace is a critical component in an effective marketing strategy. This article, the last in a three-part series, explores how companies can uncover and identify their unique brand story.