Back to Case Studies COMMUNITY FINDER Creating a consumer-forward brand After acquiring Real Estate Scorecard, the new owners of the dated real estate directory envisioned a more accessible, consumer-forward brand to connect with potential homeowners.They needed a memorable brand that could extend beyond the website navigation and into the lives of consumers and developers. Overview Making […]
Category: Case Studies
Watauga Lake
Back to Case Studies Waterfront Group’s Watauga Lake Properties East Tennessee’s Best Kept Secret Every year, many flock to East Tennessee’s pristine Watauga Lake. The Waterfront Group’s winery, vineyard, and mercantile are poised as unique amenities and experiences for the lake-goers…we just have to get the word out. Overview Packaging 3 Legacy Businesses On the surface, […]
Southern First
Back to Case Studies Southern First A Story of Strategy-Inspired Design Refreshing a brand to mark milestones and bring new energy to a regional bank. Overview A Big Birthday Brand Refresh Southern First, a relationship-first bank in the Southeast, was looking for a brand refresh for its 20th anniversary and the opening of its new corporate […]
Goodwill Industries of the Southern Piedmont
Back to Case Studies Goodwill Industries of the Southern Piedmont Empowering Goodwill with Bolder Branding How a fresh mission and vision statement reinvigorated this nonprofit’s brand Overview Supporting a Brand Evolution Goodwill Industries of the Southern Piedmont (located in Charlotte, NC) is known for its retail stores and job training programs. But its services go far […]
Sandline
Back to Case Studies SANDLINE Information needs intelligence How do you challenge the status quo of a risk averse industry without causing alarm or distrust, but instead create differentiation and opportunity? Value? Our partnership with Sandline Global, a litigation support and eDiscovery provider, provided all the answers – and opportunity – we needed. Overview Making “Meaning” […]
Community Finder
Back to Case Studies Community Finder Designing the experience of finding a community Community Finder exists to simplify the home search process for those looking to find their perfect master-planned community. The vision of Community Finder is to become the only resource homebuyers need to find the right place for their next home. To achieve this, […]
Goodwill Industries of the Southern Piedmont
Back to Case Studies Goodwill Industries of the Southern Piedmont Bringing Goodwill’s New Brand Statements to Life Rolling out a new mission and vision statement with human-inspired design Overview Turning New Language into a Work of Art After empowering Goodwill of the Southern Piedmont with bold, new brand positioning statements, it was time to get the […]
Eagles Nest
Back to Case Studies Eagles Nest High performance in the High Country Eagles Nest is a force to be reckoned with among North Carolina’s High Country luxury developments. With some of the highest altitude homesites in the area and world-class amenities to suit any taste — from the lover of fine wine to the off-road adventure […]
Softbox
Back to Case Studies Softbox “Not Just Another Box” Product strategy meets story strategy. Check out why we leaned into the idea that packaging should always be its own platform, and how our work ultimately ticked several business objective boxes. Overview Unboxing the Power of Product Packaging Steve Jobs once famously said: “Packaging can be theater. […]
Avalon
Back to Case Studies Avalon Elevating a Brand Learn how we partnered with Avalon, a gated community in Western North Carolina, to create an elevated brand, worthy of their prime mountaintop status. Ultimately, the FUEL team became the engine to drive qualified leads for the sales team by raising awareness with clear brand identity and an all-encompassing […]
