Back to Case Studies Goodwill Industries of the Southern Piedmont Bringing Goodwill’s New Brand Statements to Life Rolling out a new mission and vision statement with human-inspired design Overview Turning New Language into a Work of Art After empowering Goodwill of the Southern Piedmont with bold, new brand positioning statements, it was time to get the […]
Category: Case Studies
Eagles Nest
Back to Case Studies Eagles Nest High performance in the High Country Eagles Nest is a force to be reckoned with among North Carolina’s High Country luxury developments. With some of the highest altitude homesites in the area and world-class amenities to suit any taste — from the lover of fine wine to the off-road adventure […]
Softbox
Back to Case Studies Softbox “Not Just Another Box” Product strategy meets story strategy. Check out why we leaned into the idea that packaging should always be its own platform, and how our work ultimately ticked several business objective boxes. Overview Unboxing the Power of Product Packaging Steve Jobs once famously said: “Packaging can be theater. […]
Avalon
Back to Case Studies Avalon Elevating a Brand Learn how we partnered with Avalon, a gated community in Western North Carolina, to create an elevated brand, worthy of their prime mountaintop status. Ultimately, the FUEL team became the engine to drive qualified leads for the sales team by raising awareness with clear brand identity and an all-encompassing […]
Court Atkins Group
Back to Case Studies Court Atkins Group Where real world architecture meets information architecture When the renowned Bluffton-based architectural firm Court Atkins Group came to us for a new website, we were excited to apply a strategic approach to the entire process. Overview From the Drawing Board Of course, Court Atkins Group creates amazing designs and […]
Dodge Industrial
Back to Case Studies Dodge Industrial Unveiling Dodge’s New Logo & Brand Direction Communications Strategy Introduces Refreshed Brand Identity to Internal + External Audiences Overview Bringing a New Brand to Life Following a divestiture from its parent company, ABB, Dodge found itself as a stand-alone brand for the first time in more than 50 years. With […]
Dodge Industrial
Back to Case Studies Dodge Industrial Branding Refreshing a Legacy Brand Elevating an Iconic Brand with a Fresh, Modern Look To Stand Out Strong in the Industry Overview A New Look for a Trusted Name in Industry For over 140 years, Dodge has been designing and manufacturing mechanical power transmission solutions for a wide range of […]
